Want to see how we were able to DOUBLE online beer sales in 6 months using Square?
Check out the examples below and feel free to steal any (or all) of our ideas. Send this to your friends. Send it to your fellow brewers. Send it to your fellow brewer's friends.
We sent great emails.
And a lot of them.
The email you see is the exact template we use for new releases. You should steal this.
Over 50% of customers opened this email, and 2%+ clicked through to view the online store.
On average, the brewery earned close to $0.50 in revenue per email click.
Not impressed? Think about how many customers you have. Now imagine 2% of your entire customer database giving you 50 cents.
That's the power of email.
We did a lot of texting.
And it worked.
The text you see right there? That's one of the exact texts we sent on release day.
In fact, every text we sent is in that format. Emojis, beer name, and a link to buy.
What's crazy about this? For every person that clicked on that link, the brewery averaged about $5 in revenue.
If you're not using Text Message Marketing, I strongly suggest you start. Use that format. Your bottom line will thank you.
We made great landing pages. This increased order size.
We can't stress how important it is to send your customers to a GREAT landing page.
They should find what they're looking for as fast as possible. The page should be sleek, minimal, and easy to navigate.
Our landing page (all made through Square's online store feature), on average, increased order value by over 60%.
It's the simple changes that make the biggest differences.
Steal the landing page layout you see here - it works wonders.