Try these 4 ideas for your next email blast if you're struggling to build the ~perfect~ email for your brewery. Maybe you've got a new release or event you'd like to promote, but your recent emails aren't getting too much traction.
Lucky for you, we've boiled down our success into 4 simple steps. This is essentially the anatomy of a great email which will surely get you higher open rates (and in turn, more sales!).
Tip 1: It's all about the headline
Every great email starts with a headline that entices the recipient to open the email. After all, the only way they're going to end up making a purchase is if they open the email to begin with!
What types of headlines have higher open rates?
Questions (ex: Have you tried (X BEER?) - now's your chance!)
Simple and straight forward (ex: FREE Delivery on ALL orders - grab our most popular!)
Urgency (ex: FREE Delivery ends soon - don't miss it!)
FOMO (fear of missing out) (ex: Running low - you don't want to miss these...)
Call out (ex: Calling all Stout Lovers!)
It's also a good idea to use one emoji in the headline itself as it will help your specific headline stand out in the inbox. Too many emojis looks spammy, which we obviously don't want here, so limit your emoji count to one.
Tip 2: Have a clear call to action
Your email should have a clear call to action, meaning that if someone were to skim your email in 3 seconds or less, they should know EXACTLY what you want them to do. For example, if you want your customers to place more DELIVERY orders, your main headline and image should contain the words 'DELIVERY' or 'SHIPPING' in big, bold letters.
And it's quite easy to make these types of images. Just use canva (and keep your image size to 1080x1080) and put it at the top of your email. Here's an example:
And, ideally, we would want a GIANT button that says 'Order Now' right underneath this image. Don't let your customers miss it.
Tip 3: Don't use too many words
Say it with me: skimmability is KEY. Think of your email as a blog post and drill it into your head that NOBODY, and I mean absolutely nobody will read every word in your email.
It's best to use images and buttons instead of words and buttons. After all, a picture is worth a thousand words - so why not let the images do the talking?
Emails with a lot of words have lower conversion rates, and it's better to send a series of emails in a drip campaign if you have a lot to say. Or, just send your customers to a landing page with the info they'll need to know about your next release or event!
Tip 4: Use high quality images
And the last, and potentially most important part, is to use high quality images. You don't need to be a professional photographer to take high quality photos, either. Just use natural light to your advantage and bump up those colors to make things more vibrant.
We'll also want to directly link the photo in the email to the specific landing page of the product that's featured in the image. See the example below:
Following these 4 tips is sure to boost your email open rate and conversion percentage. Focus first on creating a great email headline, followed by a clear call to action when your customers open the email, try to use minimal words, and utilize vibrant, high quality photos.
We're here to help - connect with Run With It!
Let's start putting email and text marketing to work! We're the experts in digital marketing for breweries and distillery and we're here for you. Download our FREE eBook for a step-by-step instruction for advertising your next beer/spirit release.